Building the Business Case for Brand Purpose
It’s back! My annual trend and prediction article. As 2019 winds down, I’m starting to think about some of the interesting ideas and movements that will shape the new year. I hope you enjoy taking a read through my list of … Continue reading “2020 Trends and Predictions” →
To kick off the new year, I’m sharing a few of the trends I will be watching in 2019. Legislative Brands As brands continue to explore their roles in advancing social and environmental issues, I expect we will see more … Continue reading “Purposeful Trends for 2019” →
I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, social enterprise and purpose-led leadership, … Continue reading “Predictions for 2018” →
This week, Patagonia came out publicly against the President’s decision to shrink national monuments in Utah and Nevada. Generally, the company is receiving accolades for its action. But, as with most things in this politically divisive era, there are supporters … Continue reading “Three Things We Can Learn from Patagonia” →
I love ideas. More specifically, I enjoy the process of finding new answers, challenging status quo thinking and connecting the unconnected. I admire the disruptors, the inventors and the risk takers. So, it is probably no surprise that for many … Continue reading “Thinking Inside the Box” →
Have you ever encountered people whose enthusiasm and energy spreads? Or conversely, those who bring a sense of calm to a conversation or room? I love being around these people. I am not an expert on personality types, but I … Continue reading “Why you should connect with these three types of people” →
Establishing brand purpose is essential for businesses. The benefits of a well-defined brand purpose can include motivating employees, streamlining marketing and encouraging more deliberate decision-making. During the last few weeks, I’ve been collecting studies and white papers from various sources … Continue reading “Summer Finds III: Three Statistics You Shouldn’t Miss” →
Last month, I shared a few of my favorite Summer Finds. This month, I’m tracking some interesting trends that align with a more purposeful approach to business. #SlowFashion: Having worked in retail real estate, I followed the rise of fast … Continue reading “Summer Finds II: Three trends I’m following right now” →
Is your business growing? Are you looking for new ways to promote your culture or attract top talent? Consider joining me on July 12 for networking and a conversation around Communicating Culture as part of the Wells Law Summer Marketing … Continue reading “Summer Marketing Series: Communicating Culture” →
A few weeks ago, I shared some interesting new companies designing their business around both purpose and profit. This month, I found a few more interesting things worth talking about… Upcycle That. For the past couple weeks, I’ve been working on some … Continue reading “Summer Finds: Three things I can’t stop talking about” →