Building the Business Case for Brand Purpose
CEOs and business owners wear a lot of hats. There’s no question. Now we are adding one more: Chief Purpose Officer. Lately, I’ve noticed the profound importance of having a founder or chief executive fully engaged in the process of … Continue reading “Chief Purpose Officer” →
If you’re in business, you’re in sales. It’s true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales. I will be honest I fall into that … Continue reading “Selling Your Purpose” →
One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It’s very easy for your message to get lost. Today, I’m … Continue reading “Making your message stand out in a cluttered market” →
In January, BlackRock Founder, Chairman and CEO Larry Fink made headlines for his annual letter to CEOs, encouraging them to serve a social purpose. This letter not only supports a changing view of our economy, but also reads much like … Continue reading “A Roadmap to Social Purpose” →
I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, social enterprise and purpose-led leadership, … Continue reading “Predictions for 2018” →
This week, Patagonia came out publicly against the President’s decision to shrink national monuments in Utah and Nevada. Generally, the company is receiving accolades for its action. But, as with most things in this politically divisive era, there are supporters … Continue reading “Three Things We Can Learn from Patagonia” →
I love ideas. More specifically, I enjoy the process of finding new answers, challenging status quo thinking and connecting the unconnected. I admire the disruptors, the inventors and the risk takers. So, it is probably no surprise that for many … Continue reading “Thinking Inside the Box” →
Have you ever encountered people whose enthusiasm and energy spreads? Or conversely, those who bring a sense of calm to a conversation or room? I love being around these people. I am not an expert on personality types, but I … Continue reading “Why you should connect with these three types of people” →
Establishing brand purpose is essential for businesses. The benefits of a well-defined brand purpose can include motivating employees, streamlining marketing and encouraging more deliberate decision-making. During the last few weeks, I’ve been collecting studies and white papers from various sources … Continue reading “Summer Finds III: Three Statistics You Shouldn’t Miss” →
While social media algorithms and SEO guidelines are always changing, content development should still be a very important part of your PR and marketing efforts. Offering your expertise and opinions can be a great way to engage with your customers. … Continue reading “Using brand purpose to create better content” →