Stories that influence purpose

How Stories Influence Purpose

The art of storytelling isn’t new. It has been the foundation of marketing and advertising since their inception. However, recently, I’ve gained a new appreciation for how stories influence purpose.  Over the years, I’ve done a lot of writing for … Continue reading “How Stories Influence Purpose”

Purposeful Story-telling

Purposeful Storytelling

Storytelling has always been important for businesses and a backbone of marketing. Jump back to the big ad days when companies used stories to paint a picture of life with a certain product or service. Stories took on new meaning with … Continue reading “Purposeful Storytelling”