Better-Decision-Making

The Secret to Better Decision-Making

How do you make business decisions? How do you know the right next move? What about your employees? How do they know? One of the less measurable but most impactful benefits of brand purpose is critical decision-making. In a survey of … Continue reading “The Secret to Better Decision-Making”

Statistics Driving Purposeful Business

Summer Finds III: Three Statistics You Shouldn’t Miss

Establishing brand purpose is essential for businesses. The benefits of a well-defined brand purpose can include motivating employees, streamlining marketing and encouraging more deliberate decision-making. During the last few weeks, I’ve been collecting studies and white papers from various sources … Continue reading “Summer Finds III: Three Statistics You Shouldn’t Miss”