Tag: REI

The Champion Mindset

Posted on October 26, 2019October 26, 2019 by kbailey

Does your business have a champion mindset? You might be thinking, “Sure, we play to win.” While I always appreciate good sports analogies, I’m referring to the other kind of champion: the advocate. Establishing brand purpose means identifying a clear reason for being. … Continue reading “The Champion Mindset” →

Brand Purpose, Brand Purpose Blog

Why Authenticity Builds Trust

Posted on April 7, 2017 by kbailey

Whether your company is for profit, non-profit or not-only-for-profit, the most important part of brand purpose is trust. However, earning trust is difficult to achieve and easy to lose as we’ve seen this week. When I think about brand purpose, … Continue reading “Why Authenticity Builds Trust” →