Myths-About-Purpose-Blog-Post

The Most Common Myths about Purpose

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I’ve learned this is common when you’re starting something new. As I approach the third anniversary of Purpose Greater Than Profit, … Continue reading “The Most Common Myths about Purpose”

Stories that influence purpose

How Stories Influence Purpose

The art of storytelling isn’t new. It has been the foundation of marketing and advertising since their inception. However, recently, I’ve gained a new appreciation for how stories influence purpose.  Over the years, I’ve done a lot of writing for … Continue reading “How Stories Influence Purpose”

Business-Roundtable-Purpose-Blog-Post

Business Roundtable on Purpose

The Business Roundtable, a non-profit comprised of the CEOs of some of the country’s largest companies, recently issued a Statement on the Purpose of Business, asking companies to move from a long-standing stockholder-first definition of business to a stakeholder view. The … Continue reading “Business Roundtable on Purpose”

Advice to New Graduates

Dear Graduates: Use Your Voice

A few weeks ago, I had the opportunity to talk about brand purpose and social enterprise with a group of PR and marketing students. My hope was to inspire them with trends and stories of purposeful businesses and to demonstrate … Continue reading “Dear Graduates: Use Your Voice”