Myths-About-Purpose-Blog-Post

The Most Common Myths about Purpose

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I’ve learned this is common when you’re starting something new. As I approach the third anniversary of Purpose Greater Than Profit, … Continue reading “The Most Common Myths about Purpose”

Stories that influence purpose

How Stories Influence Purpose

The art of storytelling isn’t new. It has been the foundation of marketing and advertising since their inception. However, recently, I’ve gained a new appreciation for how stories influence purpose.  Over the years, I’ve done a lot of writing for … Continue reading “How Stories Influence Purpose”

Business-Roundtable-Purpose-Blog-Post

Business Roundtable on Purpose

The Business Roundtable, a non-profit comprised of the CEOs of some of the country’s largest companies, recently issued a Statement on the Purpose of Business, asking companies to move from a long-standing stockholder-first definition of business to a stakeholder view. The … Continue reading “Business Roundtable on Purpose”

Purpose Connects People and Process

Inspiring People and Process

Several years ago, I was putting together a presentation about communications and culture and had the realization that purpose is a connection point between culture and operations. This idea has stuck with me ever since. Working with my clients, I’m now … Continue reading “Inspiring People and Process”

Purposeful Story-telling

Purposeful Storytelling

Storytelling has always been important for businesses and a backbone of marketing. Jump back to the big ad days when companies used stories to paint a picture of life with a certain product or service. Stories took on new meaning with … Continue reading “Purposeful Storytelling”

Better-Decision-Making

The Secret to Better Decision-Making

How do you make business decisions? How do you know the right next move? What about your employees? How do they know? One of the less measurable but most impactful benefits of brand purpose is critical decision-making. In a survey of … Continue reading “The Secret to Better Decision-Making”

selling-brand-purpose

Selling Your Purpose

If you’re in business, you’re in sales. It’s true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be honest I fall into that … Continue reading “Selling Your Purpose”

Advice to New Graduates

Dear Graduates: Use Your Voice

A few weeks ago, I had the opportunity to talk about brand purpose and social enterprise with a group of PR and marketing students. My hope was to inspire them with trends and stories of purposeful businesses and to demonstrate … Continue reading “Dear Graduates: Use Your Voice”