purpose-movement

The Purpose Movement

I’ve been following the brand purpose discussion for a few years. So, while the discussion around purpose isn’t new, there have been some significant business shifts recently that are elevating the conversation around brand purpose and building momentum behind the purpose movement.  … Continue reading “The Purpose Movement”

Business-Roundtable-Purpose-Blog-Post

Business Roundtable on Purpose

The Business Roundtable, a non-profit comprised of the CEOs of some of the country’s largest companies, recently issued a Statement on the Purpose of Business, asking companies to move from a long-standing stockholder-first definition of business to a stakeholder view. The … Continue reading “Business Roundtable on Purpose”

chief-purpose-officer-blog-post

Chief Purpose Officer

CEOs and business owners wear a lot of hats. There’s no question. Now we are adding one more: Chief Purpose Officer. Lately, I’ve noticed the profound importance of having a founder or chief executive fully engaged in the process of … Continue reading “Chief Purpose Officer”

Purposeful Story-telling

Purposeful Storytelling

Storytelling has always been important for businesses and a backbone of marketing. Jump back to the big ad days when companies used stories to paint a picture of life with a certain product or service. Stories took on new meaning with … Continue reading “Purposeful Storytelling”

Better-Decision-Making

The Secret to Better Decision-Making

How do you make business decisions? How do you know the right next move? What about your employees? How do they know? One of the less measurable but most impactful benefits of brand purpose is critical decision-making. In a survey of … Continue reading “The Secret to Better Decision-Making”