Myths-About-Purpose-Blog-Post

The Most Common Myths about Purpose

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I’ve learned this is common when you’re starting something new. As I approach the third anniversary of Purpose Greater Than Profit, … Continue reading “The Most Common Myths about Purpose”

purpose-movement

The Purpose Movement

I’ve been following the brand purpose discussion for a few years. So, while the discussion around purpose isn’t new, there have been some significant business shifts recently that are elevating the conversation around brand purpose and building momentum behind the purpose movement.  … Continue reading “The Purpose Movement”