Myths-About-Purpose-Blog-Post

The Most Common Myths about Purpose

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I’ve learned this is common when you’re starting something new. As I approach the third anniversary of Purpose Greater Than Profit, … Continue reading “The Most Common Myths about Purpose”

brand purpose cluttered market

Making your message stand out in a cluttered market

One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It’s very easy for your message to get lost. Today, I’m … Continue reading “Making your message stand out in a cluttered market”

brand purpose and social issues

Advocate or Agnostic: Should your CEO speak up on social issues

Last week, Nike released an ad titled, Dream Crazy, which has sparked new debates around business and social issues. I’ve often found that when a brand makes national news like this, it usually sparks discussions internally among executives and communications … Continue reading “Advocate or Agnostic: Should your CEO speak up on social issues”

Business Trends

Predictions for 2018

I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, social enterprise and purpose-led leadership, … Continue reading “Predictions for 2018”

End of Year Recap

A Look Back at the Things that Inspired Me this Year

As 2017 winds down, I’m looking back at some of the books, podcasts, companies and quotes that inspired me this year. Some of these resources were influential in helping me develop my blog and my business, while others inspired the … Continue reading “A Look Back at the Things that Inspired Me this Year”

Creative Thinking Blog Post

Thinking Inside the Box

I love ideas. More specifically, I enjoy the process of finding new answers, challenging status quo thinking and connecting the unconnected. I admire the disruptors, the inventors and the risk takers. So, it is probably no surprise that for many … Continue reading “Thinking Inside the Box”

Statistics Driving Purposeful Business

Summer Finds III: Three Statistics You Shouldn’t Miss

Establishing brand purpose is essential for businesses. The benefits of a well-defined brand purpose can include motivating employees, streamlining marketing and encouraging more deliberate decision-making. During the last few weeks, I’ve been collecting studies and white papers from various sources … Continue reading “Summer Finds III: Three Statistics You Shouldn’t Miss”

brand-purpose-content-strategy

Using brand purpose to create better content

While social media algorithms and SEO guidelines are always changing, content development should still be a very important part of your PR and marketing efforts. Offering your expertise and opinions can be a great way to engage with your customers. … Continue reading “Using brand purpose to create better content”

purposeful summer trends

Summer Finds II: Three trends I’m following right now

Last month, I shared a few of my favorite Summer Finds. This month, I’m tracking some interesting trends that align with a more purposeful approach to business. #SlowFashion: Having worked in retail real estate, I followed the rise of fast … Continue reading “Summer Finds II: Three trends I’m following right now”