media relations and purpose

What media relations taught me about brand purpose

Before starting my business, I spent part of my career at PR agencies focusing on media relations. Not all PR professionals enjoy media relations, but I loved it. However, it wasn’t until recently that I realized what years of media … Continue reading “What media relations taught me about brand purpose”

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Using brand purpose to create better content

While social media algorithms and SEO guidelines are always changing, content development should still be a very important part of your PR and marketing efforts. Offering your expertise and opinions can be a great way to engage with your customers. … Continue reading “Using brand purpose to create better content”

Communicating Culture Lunch and Learn

Summer Marketing Series: Communicating Culture

Is your business growing? Are you looking for new ways to promote your culture or attract top talent? Consider joining me on July 12 for networking and a conversation around Communicating Culture as part of the Wells Law Summer Marketing … Continue reading “Summer Marketing Series: Communicating Culture”

Online Reputation Management

How to Build a Foundation for Online Reputation

As the speed and breadth of our digital lives increases, online reputation management is more important than ever. Almost daily we see companies either basking in the lift from a positive online experience or digging out from underneath a major … Continue reading “How to Build a Foundation for Online Reputation”

Building-Purposeful-Business

How Businesses Can Drive a More Purposeful Conversation

In a recent post this past spring, I shared my thoughts for graduating seniors. Hopeful that this next generation of leaders will be inspired by the growing wave of purposeful professionals. In that post, I encouraged them to use their voice … Continue reading “How Businesses Can Drive a More Purposeful Conversation”

Advice to New Graduates

Dear Graduates: Use Your Voice

A few weeks ago, I had the opportunity to talk about brand purpose and social enterprise with a group of PR and marketing students. My hope was to inspire them with trends and stories of purposeful businesses and to demonstrate … Continue reading “Dear Graduates: Use Your Voice”