Building the Business Case for Brand Purpose
Before starting my business, I spent part of my career at PR agencies focusing on media relations. Not all PR professionals enjoy media relations, but I loved it. However, it wasn’t until recently that I realized what years of media … Continue reading “What media relations taught me about brand purpose” →
While social media algorithms and SEO guidelines are always changing, content development should still be a very important part of your PR and marketing efforts. Offering your expertise and opinions can be a great way to engage with your customers. … Continue reading “Using brand purpose to create better content” →
Is your business growing? Are you looking for new ways to promote your culture or attract top talent? Consider joining me on July 12 for networking and a conversation around Communicating Culture as part of the Wells Law Summer Marketing … Continue reading “Summer Marketing Series: Communicating Culture” →
As the speed and breadth of our digital lives increases, online reputation management is more important than ever. Almost daily we see companies either basking in the lift from a positive online experience or digging out from underneath a major … Continue reading “How to Build a Foundation for Online Reputation” →
In a recent post this past spring, I shared my thoughts for graduating seniors. Hopeful that this next generation of leaders will be inspired by the growing wave of purposeful professionals. In that post, I encouraged them to use their voice … Continue reading “How Businesses Can Drive a More Purposeful Conversation” →
A few weeks ago, I had the opportunity to talk about brand purpose and social enterprise with a group of PR and marketing students. My hope was to inspire them with trends and stories of purposeful businesses and to demonstrate … Continue reading “Dear Graduates: Use Your Voice” →