Business Trends

Predictions for 2018

I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, social enterprise and purpose-led leadership, … Continue reading “Predictions for 2018”

Corporate Social Impact

Three Things We Can Learn from Patagonia

This week, Patagonia came out publicly against the President’s decision to shrink national monuments in Utah and Nevada. Generally, the company is receiving accolades for its action. But, as with most things in this politically divisive era, there are supporters … Continue reading “Three Things We Can Learn from Patagonia”

Creative Thinking Blog Post

Thinking Inside the Box

I love ideas. More specifically, I enjoy the process of finding new answers, challenging status quo thinking and connecting the unconnected. I admire the disruptors, the inventors and the risk takers. So, it is probably no surprise that for many … Continue reading “Thinking Inside the Box”

brand-purpose-content-strategy

Using brand purpose to create better content

While social media algorithms and SEO guidelines are always changing, content development should still be a very important part of your PR and marketing efforts. Offering your expertise and opinions can be a great way to engage with your customers. … Continue reading “Using brand purpose to create better content”

Social Enterprise Connects Purpose and Innovation

One of the best parts of starting this blog has been the opportunity to immerse myself in it. I find new companies each day, some that have existed for years, that are steadfast in their mission. Purposeful leaders who are asking … Continue reading “Social Enterprise Connects Purpose and Innovation”