chief-purpose-officer-blog-post

Chief Purpose Officer

CEOs and business owners wear a lot of hats. There’s no question. Now we are adding one more: Chief Purpose Officer. Lately, I’ve noticed the profound importance of having a founder or chief executive fully engaged in the process of … Continue reading “Chief Purpose Officer”

Better-Decision-Making

The Secret to Better Decision-Making

How do you make business decisions? How do you know the right next move? What about your employees? How do they know? One of the less measurable but most impactful benefits of brand purpose is critical decision-making. In a survey of … Continue reading “The Secret to Better Decision-Making”