selling-brand-purpose

Selling Your Purpose

If you’re in business, you’re in sales. It’s true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be honest I fall into that … Continue reading “Selling Your Purpose”

brand purpose cluttered market

Making your message stand out in a cluttered market

One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It’s very easy for your message to get lost. Today, I’m … Continue reading “Making your message stand out in a cluttered market”

media relations and purpose

What media relations taught me about brand purpose

Before starting my business, I spent part of my career at PR agencies focusing on media relations. Not all PR professionals enjoy media relations, but I loved it. However, it wasn’t until recently that I realized what years of media … Continue reading “What media relations taught me about brand purpose”

brand purpose and social issues

Advocate or Agnostic: Should your CEO speak up on social issues

Last week, Nike released an ad titled, Dream Crazy, which has sparked new debates around business and social issues. I’ve often found that when a brand makes national news like this, it usually sparks discussions internally among executives and communications … Continue reading “Advocate or Agnostic: Should your CEO speak up on social issues”

Social Purpose Trends

A Roadmap to Social Purpose

In January, BlackRock Founder, Chairman and CEO Larry Fink made headlines for his annual letter to CEOs, encouraging them to serve a social purpose. This letter not only supports a changing view of our economy, but also reads much like … Continue reading “A Roadmap to Social Purpose”

Business Trends

Predictions for 2018

I started Purpose Greater Than Profit because I am inspired by companies that believe it’s possible to both make money and change the world. As I’ve had the opportunity to delve deeper into brand purpose, social enterprise and purpose-led leadership, … Continue reading “Predictions for 2018”

Creative Thinking Blog Post

Thinking Inside the Box

I love ideas. More specifically, I enjoy the process of finding new answers, challenging status quo thinking and connecting the unconnected. I admire the disruptors, the inventors and the risk takers. So, it is probably no surprise that for many … Continue reading “Thinking Inside the Box”

Entrepreneurs and Brand Purpose

Why you should connect with these three types of people

Have you ever encountered people whose enthusiasm and energy spreads? Or conversely, those who bring a sense of calm to a conversation or room? I love being around these people. I am not an expert on personality types, but I … Continue reading “Why you should connect with these three types of people”

Statistics Driving Purposeful Business

Summer Finds III: Three Statistics You Shouldn’t Miss

Establishing brand purpose is essential for businesses. The benefits of a well-defined brand purpose can include motivating employees, streamlining marketing and encouraging more deliberate decision-making. During the last few weeks, I’ve been collecting studies and white papers from various sources … Continue reading “Summer Finds III: Three Statistics You Shouldn’t Miss”