Stories that influence purpose

How Stories Influence Purpose

The art of storytelling isn’t new. It has been the foundation of marketing and advertising since their inception. However, recently, I’ve gained a new appreciation for how stories influence purpose.  Over the years, I’ve done a lot of writing for … Continue reading “How Stories Influence Purpose”

Purposeful Story-telling

Purposeful Storytelling

Storytelling has always been important for businesses and a backbone of marketing. Jump back to the big ad days when companies used stories to paint a picture of life with a certain product or service. Stories took on new meaning with … Continue reading “Purposeful Storytelling”

selling-brand-purpose

Selling Your Purpose

If you’re in business, you’re in sales. It’s true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be honest I fall into that … Continue reading “Selling Your Purpose”

brand-purpose-content-strategy

Using brand purpose to create better content

While social media algorithms and SEO guidelines are always changing, content development should still be a very important part of your PR and marketing efforts. Offering your expertise and opinions can be a great way to engage with your customers. … Continue reading “Using brand purpose to create better content”

Communicating Culture Lunch and Learn

Summer Marketing Series: Communicating Culture

Is your business growing? Are you looking for new ways to promote your culture or attract top talent? Consider joining me on July 12 for networking and a conversation around Communicating Culture as part of the Wells Law Summer Marketing … Continue reading “Summer Marketing Series: Communicating Culture”

Online Reputation Management

How to Build a Foundation for Online Reputation

As the speed and breadth of our digital lives increases, online reputation management is more important than ever. Almost daily we see companies either basking in the lift from a positive online experience or digging out from underneath a major … Continue reading “How to Build a Foundation for Online Reputation”

Building-Purposeful-Business

How Businesses Can Drive a More Purposeful Conversation

In a recent post this past spring, I shared my thoughts for graduating seniors. Hopeful that this next generation of leaders will be inspired by the growing wave of purposeful professionals. In that post, I encouraged them to use their voice … Continue reading “How Businesses Can Drive a More Purposeful Conversation”

Simplicity Means Less is More

Less is More: Simplicity is Key to Driving Purpose

About a year ago, I stumbled across minimalism. Interested in the idea of doing more with less, I quickly found a host of great blogs, books and podcasts touting the benefits of clearing clutter, swapping things for experiences and generally … Continue reading “Less is More: Simplicity is Key to Driving Purpose”

Finding Purpose

“The most important step of all is the first step. Start Something.” – Blake Mycoskie Earlier this year, I picked up the book, Start Something that Matters. In it, Blake Mycoskie shares his journey to start TOMS® Shoes and his … Continue reading “Finding Purpose”