best-laid-plans

Best Laid Plans

Sporting events. Spring break trips. Speaking engagements. My son’s first musical. Our plans have been abruptly altered as the world turns inside out. Our best laid plans have changed. We’ve all had to reconcile feelings of disappointment, frustration and overwhelm as things change rapidly … Continue reading “Best Laid Plans”

Better-Decision-Making

The Secret to Better Decision-Making

How do you make business decisions? How do you know the right next move? What about your employees? How do they know? One of the less measurable but most impactful benefits of brand purpose is critical decision-making. In a survey of … Continue reading “The Secret to Better Decision-Making”

selling-brand-purpose

Selling Your Purpose

If you’re in business, you’re in sales. It’s true. Everyone in your organization is selling your business all the time. Yet, if you ask them, most people will admit they hate sales.  I will be honest I fall into that … Continue reading “Selling Your Purpose”

brand purpose cluttered market

Making your message stand out in a cluttered market

One the greatest questions today for many brands is how to stand out in a cluttered marketplace. When you look around, most industries are flooded with nearly the same verbiage. It’s very easy for your message to get lost. Today, I’m … Continue reading “Making your message stand out in a cluttered market”

media relations and purpose

What media relations taught me about brand purpose

Before starting my business, I spent part of my career at PR agencies focusing on media relations. Not all PR professionals enjoy media relations, but I loved it. However, it wasn’t until recently that I realized what years of media … Continue reading “What media relations taught me about brand purpose”

brand purpose and social issues

Advocate or Agnostic: Should your CEO speak up on social issues

Last week, Nike released an ad titled, Dream Crazy, which has sparked new debates around business and social issues. I’ve often found that when a brand makes national news like this, it usually sparks discussions internally among executives and communications … Continue reading “Advocate or Agnostic: Should your CEO speak up on social issues”