Social Purpose Trends

A Roadmap to Social Purpose

In January, BlackRock Founder, Chairman and CEO Larry Fink made headlines for his annual letter to CEOs, encouraging them to serve a social purpose. This letter not only supports a changing view of our economy, but also reads much like … Continue reading “A Roadmap to Social Purpose”

End of Year Recap

A Look Back at the Things that Inspired Me this Year

As 2017 winds down, I’m looking back at some of the books, podcasts, companies and quotes that inspired me this year. Some of these resources were influential in helping me develop my blog and my business, while others inspired the … Continue reading “A Look Back at the Things that Inspired Me this Year”

Communicating Culture Lunch and Learn

Summer Marketing Series: Communicating Culture

Is your business growing? Are you looking for new ways to promote your culture or attract top talent? Consider joining me on July 12 for networking and a conversation around Communicating Culture as part of the Wells Law Summer Marketing … Continue reading “Summer Marketing Series: Communicating Culture”

Advice to New Graduates

Dear Graduates: Use Your Voice

A few weeks ago, I had the opportunity to talk about brand purpose and social enterprise with a group of PR and marketing students. My hope was to inspire them with trends and stories of purposeful businesses and to demonstrate … Continue reading “Dear Graduates: Use Your Voice”

Finding Purpose

“The most important step of all is the first step. Start Something.” – Blake Mycoskie Earlier this year, I picked up the book, Start Something that Matters. In it, Blake Mycoskie shares his journey to start TOMS® Shoes and his … Continue reading “Finding Purpose”