best-laid-plans

Best Laid Plans

Sporting events. Spring break trips. Speaking engagements. My son’s first musical. Our plans have been abruptly altered as the world turns inside out. Our best laid plans have changed. We’ve all had to reconcile feelings of disappointment, frustration and overwhelm as things change rapidly … Continue reading “Best Laid Plans”

Myths-About-Purpose-Blog-Post

The Most Common Myths about Purpose

When I was first tossing around the idea for Purpose Greater Than Profit, I encountered a few well-meaning critics. I’ve learned this is common when you’re starting something new. As I approach the third anniversary of Purpose Greater Than Profit, … Continue reading “The Most Common Myths about Purpose”

Stories that influence purpose

How Stories Influence Purpose

The art of storytelling isn’t new. It has been the foundation of marketing and advertising since their inception. However, recently, I’ve gained a new appreciation for how stories influence purpose.  Over the years, I’ve done a lot of writing for … Continue reading “How Stories Influence Purpose”

purpose-movement

The Purpose Movement

I’ve been following the brand purpose discussion for a few years. So, while the discussion around purpose isn’t new, there have been some significant business shifts recently that are elevating the conversation around brand purpose and building momentum behind the purpose movement.  … Continue reading “The Purpose Movement”